Updated: Mar 31, 2019
The Very Famous Speech – India’s Tryst with Destiny
“At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom. A moment comes, which comes but rarely in history, when we step out from the old to the new when an age ends, and when the soul of a nation, long suppressed, finds utterance.’
‘The achievement we celebrate today is but a step, an opening of opportunity, to the greater triumphs and achievements that await us. Are we brave enough and wise enough to grasp this opportunity and accept the challenge of the future?’ Pandit Nehru, 1947
India is now a part of the elite club of 4 nations that have the ASAT. A great accomplishment for the country.
However, it’s election time. Anyways, we understand all that and things will settle down soon enough.
What we would like to focus on today is the main narrative of the two largest parties
The BJP has a strong, clear, coherent and emotive communication strategy. The campaign is built around strong emotions. The Temple, bold and fervent Nationalism with saffron hues, a strong and powerful India which can be decisive and bold. The story also centres on an inspirational tale about a mere tea seller who went on an arduous journey to find himself and his mission and who ultimately became the nation’s, Prime Minister. This story resonates deeply with many hard working and aspiring Indians.
The narrative of India’s Grand Old Party is a week response to BJP’s grandstanding. The communication seems like words we use to fill an awkward silence. The strategy is to play Robin Hood with even more of a vengeance. The narrative is built on personality cults, scions, erstwhile Maharajas and the elites championing the rights of the poor and the minorities. The hope- that the numbers will get gobbled up.
But how about issues like climate change, pollution, infrastructure, taxes, women’s safety, jobs, education, health, roads, NPA’s in the banking sector, automation, China’s aggressive policies.
These are the tough questions.
Is somebody preparing to give answers?
Maybe, we will see a third front emerge, that’s different from the Pariwar and the Khandan?
Maybe its forming somewhere.
Read Aditya’s next on this one.
Coming soon. The new twist and the next tryst.